Behind the Brand
Lee Vierra originally is an activewear and swimwear brand that has been established since the 1980’s. Throughout time, as a reflection of the life and style of our founder, Vierra Lee, a mother of two boys and an entrepreneur with years of background in garment production, Lee Vierra Kids as an extension of Lee Vierra brand is born.
With the love of her kids, Vierra envisioned a children’s swimwear collection that embraces classic design, simple details and high quality finishing. Timeless yet modern, playful and polished, Lee Vierra Kids is proudly 100% locally made in Indonesia.
The climate of Indonesia is almost entirely tropical with high level of Ultra-Violet (UV) radiation especially between the time of 10am-4pm.
One of our missions is to educate the importance of sun protection swimwear especially to our young ones to keep them safe from sun damage, skin aging and skin cancer and prevent them from developing one. That is why we sourced out custom fabric to produce and offer swimwear with UPF 50+ that block 98% of UVA/UVB rays.
Hoping our line of sun protective swimwear will keep the kids as well as the whole family protected from the danger of the sun, without sacrificing style.