About Us
Behind the Brand
Lee Vierra originally is an activewear and swimwear brand that has been established since the 1980’s. Throughout time, as a reflection of the life and style of our founder, Vierra Lee, a mother of two boys and an entrepreneur with years of background in garment production, Lee Vierra Kids as an extension of Lee Vierra brand is born.
With the love of her kids, Vierra envisioned a children’s swimwear collection that embraces classic design, simple details and high quality finishing. Timeless yet modern, playful and polished, Lee Vierra Kids is proudly 100% locally made in Indonesia.